Wil Reynolds, Founder of Seer
Interactive, will discuss AI’s disruption of search at The
Financial Brand Forum 2025 in Las
Vegas at the Aria, where he will be highlighting how
customers are shifting to platforms like Gemini and Perplexity to
get answers to the best banks. This presentation will help prepare
marketers for the upcoming shifts.
LAS
VEGAS, Jan. 27, 2025 /PRNewswire-PRWeb/ —
Wil Reynolds, Founder and Director
of Digital Strategy at Seer Interactive, is set to deliver his
sixth presentation at The Financial Brand Forum 2025, scheduled for
April 14-16 at the ARIA Hotel &
Resort in Las Vegas. Since 2017,
Wil has been a prominent speaker at this event, sharing his
extensive knowledge in search marketing and digital strategy with
the banking industry, where Seer has deep expertise.
AI is flipping search on its head—tools
like ChatGPT and Perplexity change how banks go to market.
In his upcoming presentation, Wil will address the
transformative impact of artificial intelligence (AI) on search,
focusing on emerging platforms like ChatGPT, Google’s Gemini and
Perplexity. He will explore how these AI-driven search engines are
reshaping the way customers seek banking advice, moving beyond
traditional platforms like Google. The discussion will cover the
implications of AI integration in search, the challenges of
influencing generative AI, and the constant cat and mouse game of
following customer behavior.
Wil will advocate for a fresh perspective on successful
campaigns in a world where the metrics that proved effective in
2020 may no longer be relevant in 2025. He will highlight the
importance of direct traffic and brand searches as new standards
for measuring funded accounts and other critical metrics.
This change with AI is only made more intense by the fact that
there are no tools to tell you what your customers are typing in on
them, the accessible data is dwindling, Wil suggests that data will
continue to inform bank marketing strategy, but experience and gut
have a bigger role than ever. He will also discuss strategies to
escape the “sea of sameness” in content strategy through the
intelligent use of AI, enabling the creation of high-quality,
differentiated content.
Attendees will learn how to track visibility in AI search
engines, understand why smaller banks may have a better chance of
competing in these platforms compared to traditional Google search,
and how to avoid agencies employing low-quality AI tools and
tactics. Wil will provide insights on how to think about ranking
& visibility in this new AI-driven world and offer strategies
to stay ahead as generative AI, emerging platforms, and a lack of
quality marketing data impact a marketers ability to prove their
effectiveness.
For more information about The Financial Brand Forum 2025 and to
register for the event, visit the official website.
Media Contact
Wil
Reynolds, Seer Interactive, 1 215-967-4461,
wilr@seerinteractive.com
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SOURCE Seer Interactive
